P.E Nation Flagship Store | The Official Launch

P.E Nation co-founders Pip Edwards and Claire Tregoning hosted the official launch of the Sydney Flagship Store. Located along the city’s iconic George Street, the exclusive event saw a host of industry favourites and friends gather to celebrate the moment.

Guests in attendance on the evening included Kayla Itsines and Jae Woodroffe, Justin Hemmes and Madeline Holtznagel, Nadia Fairfax, Lou Hay, and Vicki Lee.

The party kicked on well into the night with a backdrop of tunes provided by DJ Dan Lywood, who designed the store soundtrack. Not only the regular DJ for Elton John's Winter Ball in London, Dan has produced catwalk show soundtracks around the world for fashion houses Prada, Givenchy, Vivienne Westwood, Gucci and Louis Vuitton.

To keep the energy high throughout the evening, guests enjoyed Japanese-inspired food provided by the Blonde Butler, with champagne, Whispering Angel rose, Volcan margaritas and beer from Kinta Brewing sipped long into the night.

The P.E Nation Flagship Store is located at 500 George Street, Sydney, with some of P.E Nation's favourite creatives working to design the space, including architect Kelvin Ho, interiors by Akin Atelier, lighting installations by Trish Campbell and bright coloured totems created by Clementine Maconachie.