P.E Nation and Icebergs Dining Room and Bar go a long way back. In fact, the iconic Bondi restaurant's Dining Room is where a spark of an idea - to create a brand that offered elevated, active streetwear that feels good and looks incredible from morning through to night - first originated.
Back then, almost a decade ago, P.E Nation's Co-Founders Pip Edwards and Claire Greaves were already longtime friends and colleagues, having spent a number of years working side by side, and for a range of well-known Australian and global fashion brands and labels.
During a lunch together at Icebergs in Bondi Beach, the pair discussed starting their own clothing brand, with a play on Pip's initials - P.E - the natural choice for naming an active-inspired label.
Since then, Bondi - and, more specifically, Icebergs Dining Room And Bar and the beach, ocean pool and sandstone headlands that surround it - has served as the perfect backdrop for P.E Nation's very first lookbook images, a range of celebrations and launches, and countless collection shoots.
"Bondi is where the heart and soul of P.E Nation comes from," says Pip. "The brand is everything about what Bondi represents in terms of just being active, being a bit more fashionable and showing off that chilled-out Australian vibe."