P.E NATION X ASICS: The Sydney Launch
August 10, 2023: Introducing the P.E NATION X ASICS collaboration on global launch day, an immersive pop-up experience was opened to all fans and customers in Sydney, the home of P.E Nation, to win prizes, be the first to view the full collection and meet the Co-Founders of P.E Nation, Pip Edwards and Claire Tregoning.
Located at the Galeries shopping precinct in the heart of Australia's iconic city, the event held at the P.E NATION Sydney flagship store drew a line-up of eager locals, customers and sneaker collectors ready to play for a prize. A head-turning tennis ball wall held 200 prizes for the first 200 to walk through the doors, with major gift cards, fresh apparel, accessories and pairs of the all new P.E NATION X ASICS EX89TM MT basketball-inspired sneakers up for grabs.