As you may (or may not) know, we’ve recently introduced Our Conscious Nation to the business, a platform focused on incorporating all things sustainable into our brand, and a place for us to share our wins and challenges on this journey. Once we’d started on our sustainability mission, we knew that our approach to lowering our environmental impact had to be holistic, all the way from design to your doorstep. So, after making significant headway on the use of sustainable fabrics in our garments, we looked at what else we could do.
As consumers ourselves, we know the joy of online shopping, and the thrill of receiving a new package in the mail, but when you start to think about how much packaging waste is being produced, only to be discarded shortly after - it is truly horrifying. So naturally, this was our next area of focus in which to reduce our environmental impact.
As you may (or may not) know, we’ve recently introduced Our Conscious Nation to the business, a platform focused on incorporating all things sustainable into our brand, and a place for us to share our wins and challenges on this journey. Once we’d started on our sustainability mission, we knew that our approach to lowering our environmental impact had to be holistic, all the way from design to your doorstep. So, after making significant headway on the use of sustainable fabrics in our garments, we looked at what else we could do.
As consumers ourselves, we know the joy of online shopping, and the thrill of receiving a new package in the mail, but when you start to think about how much packaging waste is being produced, only to be discarded shortly after - it is truly horrifying. So naturally, this was our next area of focus in which to reduce our environmental impact.
We are super-excited to have found this superior alternative to plastics, that still allows us to deliver our goods in signature P.E style. We’re already using a great deal of compostable packaging (you may have already received some!) and are currently transitioning the remainder of our packaging and delivery materials to fall in line with The Conscious Nation ethos by the end of this year. Aside from our commitment to using compostable envelopes and satchels from The Better Packaging Co, we are also on the verge of implementing recyclable cardboard boxes and drawstring bags made from rPET (material made using recycled PET plastic) to further reduce our environmental impact.
Follow our next steps at Our Conscious Nation.